LIGHT UP THE NIGHT Heineken MilanoDesignWeek
Heineken participates in the 2011 edition of the Milan Design Week with an event titled “Light up the Night” and created by Fabio Rotella, an eclectic architect selected by the brand to launch its new bottle “Aluminum” with an installation. The event celebrates the new totally recyclable aluminum bottle. One of the features of the new bottle is the transparent fluo style decoration which provides the bottle with a second design that is visible only in the dark.