HEINEKEN – THE CLUB – MilanoDesignWeek
The Club is the outcome of the Heineken Open Design Exploration – Edition 1 “The Club” international contest. Some of the most famous designers took part in the competition for the design of a young and modern nightclub concept. Product designers, fashion designers, motion designers and interior designers, were flanked by 6 internationally renowned coaches and focused on each single detail of the most famous nightclubs of Milan, New York, São Paulo and Tokyo, and analyzed their strengths and weaknesses to create a cosmopolitan and technological club for the Heineken brand on occasion of Fuori Salone 2012.