Arch. Fabio Rotella

Life and the secrets of success


Fabio Rotella

Architect Fabio Rotella was born in Catanzaro in 1963 into a family of Italian creatives, growing up in a context rich in cultural stimulants that allowed him to embark on a journey on the creative expressions of the applied arts. After graduating in Rome in 1998, he moved to Milan where he obtained the Master of Arts in Industrial and Management Design at the Domus Academy. In 1988, he met the “Maestro” Alessandro Mendini, a figure of reference and extreme importance for him.
From 1990 to 1995 at the Atelier Mendini, he collaborated as coordinator of architecture, design and cultural events projects, as well as acquiring experience as Art Director with brands such as Swatch, Alessi, Bisazza, among others.
In 1996 in Milan he founded Studio Rotella, a real creative factory dedicated to architecture, interior design, industrial design and image consultancy for companies. The Studio carries out architectural and conceptual projects all over the world, from the redevelopment of urban areas, ecological parks, masterplans, industrial reconversion, to the design of shopping centers, concept shops, hotels, restaurants and private villas.
In 2011, Arch. Rotella was commissioned by the Italian Ministry of Culture to build the first permanent Italian museum abroad, inside the National Museum of China in Beijing. In 2014 he inaugurated the “Italian Living Experience” in District 751 in Beijing, a space dedicated to the creativity of Italian excellence and the new headquarters of Studio Rotella in China. Fabio Rotella receives the position of “visiting professor” from renowned universities from the People’s Republic of China, where he is also invited as “master architect” by various associations of Chinese architects, bringing his experience and culture to an important developing market.
Over the years he became a consultant and Art Director for established companies such as Cisal/Huber, Fuda Marmi, Payanini, Murano Luxury Glass and Benetti Stone Philosophy, Zenon; he also collaborates with international brands such as Heineken, Absolut Vodka, Swatch, Bisazza, Swiss Krono, Citroen, Tempotest, D&G, Roberto Cavalli Home and Warner Bros.
In 2021, Fabio Rotella was one of the first architects to enter the Blockchain world and has created a collection of NFTs, collaborating with The Nemesis in the design of one of the largest towers of the Metaverse: City Tower.
Conscious of the environment and fully aware of the contemporary and constantly changing society in which we live, he elaborates his projects maintaining an ethical, artistic, and profoundly poetic approach. An eclectic architect, Fabio Rotella uses art in all of its nuances as a reference point and source of conceptual ideas, proposing new ideas on living spaces and conceiving architecture today.

Major Projects

Architettura &
Interior Design – Contract


Private Villa Design” – Sliema, Malta 2023 architectural project of a private villa with the interior and exterior design
“Private Villa Design” – Mellieha, Malta 2023 architectural design of a private villa with interior and exterior design
“Private apartment design” – interior design Milan 2023
Sleemon Company – Hejiang showroom design – China 2022
NH Hotel Catania Centro – restyling of the Dehor, Bistro bar, Restaurant, Bellini Terrace, 2022
NH hotel Catania Parco Aragonesi – Restyling project of the restaurant area, dehor and garden 2022
“Private Villa Design” – Musta, Malta 2022 architectural design of a private villa with interior and exterior design
MARINA VILLAGE – Residential project and private villas – Catanzaro Lido 2022
FILOSI VILLA – Residential project of 15 apartments – Terracina 2022
BAY OF ULYSSES – Residential project of 15 apartments – Terracina 2022
INTEGRITAS OFFICE – Office interior design Birkirkara Malta 2022
SISMA ECOBONUS – Milan 2021 – Architectural design for the redevelopment of residential apartments and private villas located in the Italian territory
“LAB32” – Catanzaro Italy 2021-2032 – Conceptual hub project created to transform the city and its province into a SMART CITY
“Private Villa “ – Musta, Malta 2021 Architectural design of a private villa “Interior and Exterior”
ViaMILANO – Malta 2020 – Interior Design of a Conceptual Luxury Store
Via Procaccini – Milan 2020 Renovation of an office area tranformed into a residential use.
ID TOWER – Xian China 2020 –
Architectural Project
Private Villas – Catanzaro Lido – Italy 2020 – Area redevelopment and design of 85 villas
Residential Building – Terracina Italy 2019 – Residential Building
Riverside Project – Nantong – 2019 Creation of a 2 km park along the Yangtze River
Coface Offices – Milan 2019 – Design of 2350sqm of offices for the new Coface headquarters
Color Plan – Catanzaro Italy 2018 – Color Plan Design of the city of Catanzaro and the seafront of Catanzaro Lido
Play Lounge – Beijing China 2018 – Concept store design – Interior Design Project Tower
Luxury Apartments – Beijing China 2018 – Interior Design of apartments.
Rural Building “Mulinum” new construction – Buonconvento (SI), Italy – 2017-2018 Architecture – Interior Design project
Villa Private – Zhuhai China 2017-2018 Architecture – Interior Design Project
Casa Matilda Restaurant – Milan Italy 2017 – Interior Design Project
Hotel Don Ugo – Luxury Rooms – Tropea Italy 2017 – Interior Design Project
Private Villa – Malta 2017 – Architecture – Interior Design Project
“Lohas Island” Eco Park – Tianjin China – 2015-2016 – Architectural Design Project
Italy Burger – Naples Italy 2015 – Interior design project and branding
Art Square – Beijing China 2015 – Concept Architectural Design Project
MUDEC Restaurant – Milan Italy 2015 – Interior Design Project
Galaxy Park – Changxing China 2014-2015 – Concept Project
Private Villas – Milan, Rome, London, New York 2014-2015 – Architectural and Interior Design Project
Private Villas – Cap Ferrat, Malta, Beijing 2013-2014 – Architectural and Interior Design Project
Italian Living Experience – 751 DPark, Beijing, China 2013 – Interior Design Project
Hollywood Living International – Milan Italy 2013 – Concept Art Bar Project
National Museum of China – Beijing 2012 – Interior Design Project of the first permanent
Italian Museum abroad
VIP area at Lamezia Terme Airport – Lamezia Terme Italy 2011 – Interior Design Project
Banca Sella Headquarters – Biella Italy 2010 – Architectural and Interior Design Project
Banca Sella Office – Biella Italy 2010 – Architectural and Interior Design Project
New Airport of Lamezia Terme – Italy 2010 – Concept Project
Religion and Dialogue Gardens – Gibellina (TP) Italy 2008 – Architectural Project
Samama Offices – Riyadh Saudi Arabia 2008 – Architectural and Interior Design Project
Montauro Seafront – Montauro (Cz) Italy 2007 – Seafront Project
Casinò Municipale – Campione d’Italia Italy 2007 – Interior Design Project
La Garçonne Restaurant – Naples Italy 2006 – Interior Design Project
Old Fashion Art Restaurant – Milan Italy 2006 – Interior Design Project
Ippocampo Seafront – Soverato (Cz) Italy 2005-2006 – Seafront Project
Andrea Fenzi Showroom – Milan Shanghai 2005 – Interior Design Project
Evclide -Restaurant – Rome Italy 2005 – Interior Design Project
Vida Restaurant – Rio de Janeiro Brazil 2005 – Interior Design Project
Avon Celli Showroom – Milan, Paris, New York 2003 – Interior Design Project
McDonald’s Restaurants – Milan, Rome, Florence, Italy 2003 – Interior Design Project          
Soverato Theather – Soverato (Cz) Italy 2001-2002 – Architectural Project
McDonald’s Offices – Milan Italy 2000 – Interior Design Project
Muro Centrale del Latte – Milan Italy 1998 Urban mosaic

Art Direction &
– Product Design


DDN HUB – Art direction and event coordination – crypto Art Metaverse – Milan design week 2022
SEMIA – Corporate growth and image development project Bagno a Ripoli, Florence Province 2022
Sleemon Company – Furniture collection design – new branding project (China) 2022
Technolam Ceramics Production – Art Director 2020
Etical Interior Design – Art Director Nanning Fair (China) 2018
Huber – Bathroom Accessories – Art Direction 2016 – 2017 – 2018
Cisal Bathroom Accessories – Art Direction 2016 -2017 -2018
Huber – Product design by Harlock faucet Collection, and Velox 2018
Texturae – Wallpaper collection Design 2017-2018
DG Mosaic, “Tilla in Wonderland” – Object and Decoration Collection Design 2017
Foglie d’oro, “Matita” – Parquet Collection Design 2017
FudaMarmi Art Direction 2014 – 2015 – 2016
Fuda Marmi – Art Direction – Collection Design of decorations, furnishings, sculptures 2016
Zenon – Collection Design of outdoor furniture – 2016
Beijing Today Sunmay Furniture Manifacture Co Ltd – Furniture Collection Design 2015-2016
Roberto Cavalli – Collection Design of Murano glass furnishing accessories 2016
MURANO Luxury Glass – Collection Design of objects and lighting products 2015
Riviera Vodka Art Direction 2015
Decobel – Textile Collection Design 2013-2014
Murano Luxury Glass Art Direction 2013 – 2014
Payanini Marmi Art Direction 2012 – 2013
Wellbeing – Furniture Collection Design presented at Milano design week 2012
Luce&Light Illuminazione Art Direction 2011
Romagnoli Porte Art Direction 2011
Buzzi&Buzzi, “Funnel Lamp” Suspension Lamp Design 2011
Slide, “Gufo Bubo”
– Lamp Design 2011
Rocket for peace” – Sculpture made for the Venice Biennale 2011
Benetti Stone Philosophy Art Direction 2008 – 09 – 10 – 11
Venini – “Matilda” Abajour Collection Design 2010
Romanò Arredamenti – “Reluxuring” – Furniture Collection Design 2010
Toy Watch -“Chocolate Watch” – Watch Design 2008
Heineken -“Space Cap” Special Project Cap Designed for the “Aluminium” bottle 2005
Bisazza – Crystal Chalices Collection Design, Limited Edition 1997
Swatch – Swatch Rotella Art” – Watches Collection Design, Limited Edition 1995

Temporary Exhibitions,
Art & Events


DDN HUB – Piazza Castello Milan – Milan design week 2022
Tempini Showroom – City Tower Metaverse presentation – Milan Digital week 2022
KONNY NFT – Digital Art Project – Milan 2022
CITY TOWER – Metaverse Tower Project – Milan 2022
– Wellbeing in outdoor 2° Edition – City life Design District – Milan Design week – 2019
Tempotest – Milan Design week – Stand Design in Rho Fiera Milan – 2019
B Night – Warner Bros Batman apartment interior design project – Manzoni Theater – Milan Design week – 2019
Materia – Directed by Fabio Rotella, Independent Design Festival for Catanzaro Italy – 2018
In-Out – at City Life – Project of an outdoor event, including an exhibition design, Milan Design Week 2018
INSIDE – for Swiss Krono – Artistic Installation Project – Milan Design Week – 2018
E-Wheel Motorcycle – Customized electric motorcycle Project – Milan design Week – 2018
Huber e Cisal – New Stand Project – Huber and Cisal – Rho fair – Milan Design Week – 2018
IRISUN for Giovanardi – City Life – Installation Project – Milan Design Week – 2018
Totemic for Pixie – City Life – Installation Project -Milan Design Week – 2018
“White in the city” – Exhibition Design – Milan Design week – 2017
“Cersaie Fair” HUBER – CISAL – Stand Design – Bologna -2016-2017
“ISH Fair” – HUBER – CISAL – Stand Design – Frankfurt – 2016-2017
Mediterranea 17 No Food’s Land – Young Artists Biennale – Stand project Design at Fabbrica del Vapore, Milan, Italy – 2015
Illusions Marine for Sessa Marine – Designing the exterior part of a boat Milan Design Week -2013
Marble Sculpture – TOTEM “Architecture” single piece Milan Design Week – 2013
The Club for Heineken – Temporary Design of Heineken club – Milan Design Week – 2012
Leaf Space Office – Temporary Exhibition Milan Design Week – 2011
Citroen DS3 Design Driver– Temporary Exhibition Milan Design Week – 2010
“The Stone Forest” – Art Performance Milan Triennale, Milan Design Week – 2009
“Art of Live” – Artwork realized for Anlaids – Triennale di Milano – 2009
Sex&War” – Photographic Exhibition presented at “Fotografia Europea” fair – Reggio Emilia, Italy – 2009
Shake you passions -Temporary Exhibition – Show – Hotel Nhow via Tortona, Milan Design Week – 2008
“La Rosa nella Roccia” – Art Performance Hotel Nhow via Tortona, Milan Design Week, Milan – 2008
“Design your passion” – Cultural Exhibition – Salone del Mobile, Milan – 2008
Fiat PANDA – The Launch of new fiat Panda – temporary exhibition – Lisbon, Portugal – 2004


Studio Rotella

STUDIO ROTELLA is an italian architecture and design firm composed by valuable architects and designers.

Find us at

Corso Buenos Aires 23,
Milan 20124 (Italy)


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