Invictus Stand – Salone Nautico Cannes
The Invictus Yacht exhibition space in Cannes, designed by Studio Rotella, was conceived to express the brand’s identity through a contemporary, elegant, and distinctive architectural language.
Inspired by the world of yachting, the concept combines clean geometries, refined finishes, and a sophisticated colour palette that balances anthracite tones with warmer hues, evoking the understated luxury of yacht interiors. The façade is defined by a distinctive geometric pattern and interwoven screens, creating a refined interplay of solid volumes, voids, and transparency.
Inside, exhibition areas and lounge spaces flow seamlessly into one another, creating a welcoming environment where contemporary furnishings, lighting, and materials complement the yachts on display. Particular attention is given to the Invictus Atelier, a dedicated space designed to guide clients through the customisation of their yacht, from exterior paint colours and finishes to interior fabrics and materials.
The project extends onto the waterfront, where outdoor lounges, planters, and hospitality areas strengthen the connection between architecture, design, and the marine landscape. The result is a cohesive exhibition experience that translates the distinctive identity of Invictus Yacht into a refined architectural setting.