PAYANINI
Art Direction PAYANINI by Fabio Rotella. “In thinking about an instrument which could best represent the research carried out by PAYANINI on natural stone, I felt the need to outline a narration that could enhance the importance of this material. I thought of a poetic, almost romantic, description which could portray the history of a noble material and contemporarily of the people who search for it, extract, and process it to make it available for creative minds. Thus, the idea of involving a person who narrates events through his pen, a storyteller, a person who draws images with his pencil, an illustrator, and another one who, thanks to his camera, could depict the essence of the people, places and actions revolving around the universe of stone-working